// SERVICE ARCHITECTURE / PAID SEARCH

Google Ads That Reach Customers the Moment They Search.

Search ads (PPC), local geo-targeted ads, YouTube ads and Performance Max, backed by proper keyword research and weekly optimisation. You pay for buyers who are already looking for what you sell.

PIPELINE TELEMETRY
LIVE FEED
AGGREGATED INGESTION

₹3.42 Cr /mo

+38.4% WoW
00:00:01 12:00:00 23:59:59 (IST)
CONVERSION TRACKING HEALTH 99.98% OK
ROAS RECONCILIATION 4.82x MEDIAN
Qualified Leads
120+/mo
Bangalore construction brand
Cost Per Lead
-44%
After search restructure
Negative Keywords
Weekly
Search terms review & clean-up
Cost Per SQL
-52%
Fintech SaaS account
// WHAT WE RUN ON GOOGLE

Google Ads Services

From the first keyword to the weekly bid check, we manage every part of your Google Ads account.

search
PPC

Search Ads (PPC)

Text ads at the top of Google for searches like “best dentist near me” or “buy office chairs online”. You pay only when someone clicks.

Exact & Phrase MatchAd Extensions
location_on
LOCAL

Local & Geo-Targeted Ads

Show ads only in the cities, pin codes or radius around your business, at the hours customers are most likely to call or visit.

Radius TargetingCall Ads
smart_display
VIDEO

YouTube Ads

Skippable, in-feed and Shorts video ads that build awareness and bring viewers back to buy, targeted by interest, intent and search history.

In-StreamShorts Ads
storefront
PMAX

Performance Max & Shopping

One campaign across Search, YouTube, Display, Gmail and Maps, plus Shopping ads with your product feed from Merchant Center.

Asset GroupsMerchant Center
key
RESEARCH

Keyword Research

We find the searches your buyers actually use, estimate cost and volume, and group them into tight, high-intent ad groups.

Search VolumeCompetitor Gaps
tune
OPTIMISATION

Ads Optimisation

Weekly search-term clean-up, bid and budget changes, ad copy tests and Quality Score fixes to keep lowering your cost per lead.

A/B TestingQuality Score
// SEARCH & PERFORMANCE MAX
CHANNELS: SEARCH • PMAX • YOUTUBE TRUEVIEW • SHOPPING

Google High-Intent Capture & Performance Max Engineering.

We intercept commercial and transactional intent precisely when buyers search. Through proprietary target ROAS bidding daemons, automated negative query scrubbers, and customized feed optimizations, your ad capital only targets buyers ready to convert.

Engineered Google Deliverables
check_circle Real-time dynamic bid adjustment daemon scripts
check_circle Automated hourly budget pacing & alert triggers
check_circle Weekly algorithmic negative keyword harvest
check_circle Merchant Center XML/JSON feed sanitation
check_circle Server-side Google Tag Manager (sGTM) full first-party attribution
CASE STUDY SPOTLIGHT B2B / INFRASTRUCTURE
Bangalore Urban Construction Verified
PIPELINE ₹5 Cr+
CPL DROP -44%
QUALIFIED 120+/mo

Shifted spend from loose broad match to strict exact-intent search clusters paired with Performance Max asset group tiering, slashing non-converting commercial click bleed by ₹12.8L in the first 60 days.

// KEYWORDS & OPTIMISATION
RESEARCH → BUILD → OPTIMISE WEEKLY

Right Keywords First. Then Constant Optimisation.

Most wasted Google Ads budget comes from the wrong keywords and accounts nobody checks. We start with research into what your buyers really search for, build tight campaigns around it, and then optimise the account every week.

STEP 1
Keyword Research

Buying-intent keywords, search volumes, cost per click and competitor gaps.

STEP 2
Build & Launch

Tight ad groups, matching ad copy, extensions and location targeting.

STEP 3
Optimise Weekly

Cut waste, raise bids on winners and test new ads every week.

WEEKLY OPTIMISATION CHECKLIST EVERY WEEK
filter_alt
Search terms & negative keywords
Block searches that waste money
tune
Bids & budgets
More budget to keywords that convert
edit_note
Ad copy A/B tests
New headlines tested against the best ad
speed
Quality Score & landing pages
Better relevance means cheaper clicks
location_on
Locations & ad schedule
Spend where and when buyers are active
// TRACKING & REPORTING

Google Ads Tracking & Tools

We make sure every call, form and sale from Google is tracked, so bidding is based on real results.

conversion_path
TRACKING

Conversion Tracking & GA4

Calls, forms, WhatsApp clicks and purchases tracked in Google Ads and GA4, with enhanced conversions.

GA4Enhanced Conversions
terminal
AUTOMATION

Google Ads Scripts

Automated scripts that watch budgets, flag problems and adjust bids between our weekly reviews.

Budget AlertsGoogle Ads API
settings_input_component
TAGGING

Server-Side Tag Manager

Server-side tagging that speeds up your site and keeps first-party tracking reliable.

sGTMFirst-Party Cookies
key
RESEARCH

Keyword Planner & SEO Tools

Keyword Planner plus third-party research tools to size demand and spot what competitors bid on.

Keyword PlannerCompetitor Insights
storefront
SHOPPING

Merchant Center Feeds

Clean, approved product feeds for Shopping and Performance Max campaigns.

Feed FixesProduct Titles
monitoring
REPORTING

Live Dashboards

A live dashboard with cost per lead, cost per sale and ROAS, updated automatically.

Looker StudioWeekly Reports
// ONBOARDING // HOW WE START

How We Start Your Google Ads

A clear first two weeks, from checking your account to launching well-researched campaigns and optimising every week.

01 DAY 1 - 3

Account & Keyword Audit

We review past campaigns, search terms, wasted spend, Quality Scores and conversion tracking.

verified Account Audit Report
02 DAY 4 - 7

Keyword Research & Tracking

Full keyword research, campaign structure plan, and call, form and sale tracking fixed in Google Ads and GA4.

bolt Clean Tracking Verified
03 DAY 8 - 14

Build & Launch

Search, local, YouTube or Performance Max campaigns go live with new ad copy, extensions and location targeting.

rocket_launch Campaigns Live
04 CONTINUOUS

Weekly Optimisation

Negative keywords, bid and budget changes, ad tests and landing page fixes every week.

trending_up Lower Cost Per Lead
// FREE GOOGLE ADS AUDIT

Paying Too Much Per Click? Get a Free Google Ads Audit.

Our search specialists review your keywords, search terms, Quality Scores, location settings and conversion tracking, then show you where budget is wasted and how to fix it.

shield Strict Mutual Non-Disclosure Agreement (NDA) Protected
person_check Audited directly by senior media buyers (₹20Cr+ handled)
lock_clock Zero obligation — 48-hour executive report delivery
🔒 256-Bit SSL Encrypted • Direct Lead Analyst Handshake
// RESULTS

Google Ads Results

View all case studies arrow_forward
FINTECH SAAS GOOGLE SEARCH + PMAX

-52% Cost Per SQL

Shifted from loose broad match to target CPA bidding on high-intent enterprise finance keywords.

ENTERPRISE PIPELINE: ₹18.2 CR
REAL ESTATE & CONSTRUCTION GOOGLE SEARCH + PMAX

-44% Cost Per Lead

Moved spend from broad match to exact-intent search clusters with Performance Max asset groups, cutting wasted clicks by ₹12.8L in 60 days.

PIPELINE: ₹5 CR+ • 120+ QUALIFIED LEADS/MO