// SERVICE ARCHITECTURE / PAID SOCIAL / META ADS: FACEBOOK • INSTAGRAM

Meta Ads That Turn Scrollers Into Customers.

Facebook and Instagram campaigns built for leads and sales. We handle audience targeting, scroll-stopping creatives, retargeting and Conversions API (CAPI) tracking, so every rupee you spend on Meta is measured.

Request Meta Ads Audit arrow_forward monitoring View Meta Ads Results

PIPELINE TELEMETRY

LIVE FEED

AGGREGATED INGESTION

₹3.42 Cr /mo

+38.4% WoW

00:00:01 12:00:00 23:59:59 (IST)

CONVERSIONS API HEALTH 99.98% OK

ROAS RECONCILIATION 4.82x MEDIAN

Creative Velocity

20+

Hook iterations per weekly cohort

Best Meta ROAS

5.8x

D2C nutraceuticals brand

Launch Speed

<48hr

Hook iteration & launch loop

CAPI Match Score

100%

Lossless server-side telemetry

// WHAT WE RUN ON META

Meta Campaigns We Manage

Every campaign is set up around one goal: more enquiries or more sales from Facebook and Instagram.

contact_page

LEADS

Lead Generation Ads

Instant Forms and landing-page campaigns that bring in qualified enquiries, with lead quality filters built in.

Instant FormsCRM Sync

shopping_bag

SALES

Sales & Advantage+ Shopping

Catalogue and Advantage+ Shopping campaigns that sell products directly to people most likely to buy.

Advantage+Catalogue Ads

chat

MESSAGING

Click-to-WhatsApp Ads

Ads that open a WhatsApp or Messenger chat, so customers can ask questions and book straight away.

WhatsAppMessenger

movie

CREATIVE

Reels & Stories Ads

Vertical video ads designed for Reels and Stories, where attention is highest on Instagram and Facebook.

ReelsStories

replay

RETARGETING

Retargeting Campaigns

Bring back website visitors, video viewers and past enquiries with follow-up ads that move them to buy.

Website VisitorsEngagers

groups

AUDIENCES

Lookalike & Interest Audiences

Find new customers who look like your best buyers, using your customer lists and conversion data.

LookalikesCustom Audiences

// AUDIENCES & TRACKING

PLATFORMS: INSTAGRAM REELS • FEED • FB ADVANTAGE+ • THREADS

Meta Lookalike Clustering & Conversions API (CAPI).

Scale without algorithmic volatility. We engineer dynamic creative sprint cycles targeting high-receptivity audience clusters, reinforced with server-side Conversions API (CAPI) deduplication to eradicate iOS 14.5+ attribution blindspots.

Engineered Meta Deliverables

check_circle 20+ creative hook iterations per weekly cohort

check_circle Advantage+ shopping & lead generation modeling

check_circle Dynamic multi-layer retargeting matrix

check_circle CAPI v18.0 event match score guaranteed > 9.2

LIVE CREATIVE SPRINT PROTOCOL GATE: 4.0X ROAS

HOOK A: CONTRAST SHOCK

UGC Unboxing + Split Screen

3.8% CTR 5.2x ROAS (SCALED)

HOOK B: AUTHORITY PROOF

Founder POV + Telemetry Proof

2.9% CTR 4.4x ROAS (SCALED)

HOOK C: FEAR OF LOSS

Static Comparison Metric

1.1% CTR 1.8x ROAS (KILLED)

bolt AUTOMATED KILL-SWITCH:

< 2.2x ROAS at 3x CPA Spend

// META CREATIVE TESTING LAB

RAPID 7-DAY HYPOTHESIS TESTING

Behavioral Psychology Angles. High-Velocity Creative Lab.

Algorithms are only as good as the creative feed feeding them. We deploy rapid creative testing sprints: systematically stress-testing 3-second visual hooks, value-prop variations, and motion kinetic assets to manufacture breakout winners.

PHASE 1

Hook Sprint

5 distinct visual hooks tested per angle under low budget constraints.

PHASE 2

Retention Run

Iterating body story & offer positioning on top 20% CTR hooks.

PHASE 3

Scale Injection

Consolidating verified creative champions into broad scaling sets.

BUDGET ALLOCATION PROTOCOL 100% DISCIPLINED

70% PROVEN SCALERS (Evergreen Winners) 70%

20% ANGLE TESTING (Iterative Hook Variations) 20%

10% MOONSHOT CREATIVES (Radical Formats) 10%

schedule RAPID KILL TIMELINE:

Ad sets failing to hit threshold metric milestones within 48 hours or ₹2,500 test spend are automatically paused via automated API scripts. Zero budget drift.

// TRACKING & REPORTING

Meta Tracking & Reporting Stack

Accurate tracking is what lets Meta’s algorithm find buyers. We set it up properly and report on real results, not just clicks.

cloud_sync

DATA PIPELINE

Meta Conversions API (CAPI)

Sends conversions from your server to Meta, so results are still tracked when browsers block the pixel.

Deduplicated EventsHash SHA-256

ads_click

PIXEL

Meta Pixel & Events Manager

Correct pixel setup with standard events for leads, add-to-cart and purchases, verified in Events Manager.

Standard EventsEvent Match Quality

settings_input_component

TAGGING

Server-Side Tag Manager

Server-side tagging that speeds up your site and keeps first-party tracking reliable.

sGTMFirst-Party Cookies

rule

AUTOMATION

Automated Rules

Rules that pause weak ad sets and shift budget to winners, so spend never drifts.

Kill SwitchesBudget Rules

hub

ATTRIBUTION

Sales Attribution

Match ad results to real leads and sales in your CRM, so you know which creative actually sold.

CRM MatchingOffline Conversions

monitoring

REPORTING

Live Dashboards

A live dashboard with cost per lead, cost per sale and ROAS, updated automatically.

Looker StudioWeekly Reports

// ONBOARDING // HOW WE START

How We Start Your Meta Ads

A clear first two weeks, from checking your account to launching tested creatives and scaling what works.

01 DAY 1 - 3

Account & Pixel Audit

We review past campaigns, audiences, creatives, pixel events and where budget has been wasted.

verified Account Audit Report

02 DAY 4 - 7

Tracking & CAPI Setup

Pixel fixes, Conversions API, and CRM or WhatsApp lead tracking so every result is counted.

bolt Clean Tracking Verified

03 DAY 8 - 14

Creative Sprint & Launch

First round of 20+ hook variations and fresh audience tests go live across Reels, Feed and Stories.

rocket_launch Early Winners Found

04 CONTINUOUS

Scale & Refresh

Budget moves to proven ad sets, retargeting layers are added, and new creatives are tested every week.

trending_up Lower Cost Per Result

// FREE META ADS AUDIT

Want More Leads From Facebook & Instagram? Get a Free Meta Ads Audit.

Our media buyers review your Meta ad account, pixel and CAPI tracking, audiences and creatives, then show you where you are losing money and how to fix it.

shield Strict Mutual Non-Disclosure Agreement (NDA) Protected

person_check Audited directly by senior media buyers (₹20Cr+ handled)

lock_clock Zero obligation — 48-hour executive report delivery

// RESULTS

Meta Ads Results

View all case studies arrow_forward

D2C NUTRACEUTICALS META + CAPI

5.8x Blended ROAS

Scaled ad spend from ₹4.5L/mo to ₹28L/mo while reducing customer acquisition cost by 31% through weekly hook testing sprints.

INCREMENTAL REVENUE: +₹1.4 CR

LUXURY HOSPITALITY & VENUES META ADS FUNNEL

5X Revenue Growth

A high-intent Meta Ads funnel with experiential drone footage and booking walk-throughs targeting high-net-worth event planners and couples.

CONSISTENT ANNUAL BOOKINGS: ₹60L+